Marketing, Events & Networking

Marketing, Events & Networking

What you need to know to keep your finger on the pulse and build your property business effectively.

Being owned by Google, YouTube is the world’s 2nd largest search engine, you can find all the logical reasons online, just google it!!  YouTube is enabling agents to become the agent of choice, by having your own TV channel and ...
The For Sale board is one of the oldest marketing tools available to agents, but it is still considered one of the most important, even in this modern day of online marketing.  The board itself is recognised universally as a ...
In tougher times – as is the case now, post-Covid, post-Brexit, cost-of-living crisis, war in Ukraine, etc – reputation and consumer trust becomes more important than ever if you want your business to thrive. While things have calmed a little ...
Many experts are predicting that house price growth will slow for the remainder of the year as the cost of living crisis begins to bite. But this is not the time to put the brakes on marketing activity, according to ...
Property events and functions are now back in full swing, with 2022 likely to be the first ‘normal’ year for this sort of thing since the pandemic began. We started to get events again last year, but still largely against ...
Adam Day will be a well-known figure to many in the industry, having been the founder of Hatched (the online agency later sold to Connells) as well as briefer roles at easyProperty and Emoov. For the last nearly three years, ...
In a first for the Natter, this week's interview is a video affair, with me posing the questions to Stephen Brown, industry trainer, former agent and charity superstar. Following on from our tribute to Stephen for all his great charity ...
In this latest Natter piece zoning in on independent agents doing things differently, following on from the one I did with an estate agent poet, I speak to Claire Cossey, who has quickly become known as The Singing Estate Agent ...
As a character from a fairly well-known TV show once said, winter is coming and we’re all contemplating where 2021 has gone. Hasn’t this year just flown by? It’s a time of the year, too, where agents can really enhance ...
Luke Thirkettle heads up the lettings division at Stratfords, a single-branch lettings and sales agency based in Milton Keynes. Here, he speaks to Zoopla about the logistics of running an expanding family business, during one of the most challenging and busiest ...
Good property marketing photos have arguably never been more important in an increasingly visual and tech-led world. We saw just the other day how the over-use of stock, generic photos can generate headlines and even an industry competition to solve ...
There are just three working days until the end of the stamp duty holiday for most buyers. That’s not even enough time for a quick round of golf with a mortgage adviser or solicitor that might once have won your ...
Independent agents come in all shapes, sizes and looks, many with their own USPs and little quirks. It is this variety that makes the property industry such a special place to work in – as we are all often told, ...
In a video interview for Estate Agent Today, Dominic Murphy, Managing Director of DM & Co. in the Midlands, speaks to property professional Chris Buckler about how agents can launch their own premium brand. He says that for a premium ...
In a return to a favourite series of mine, as it gives an excellent insight into the very many facets of the agency world, I asked the founder of the ESTAS – Mr Simon Brown – to give us a ...
The last property event I attended in person – and I think the last physical property event held all told – was the NAEA Propertymark conference in March 2020. At the Guild conference in February 2020, there was a coronavirus ...
As you’ll know by now, I like to use the Natter to shine a light on independent agents doing things a bit differently, and giving a chance for the quirkier agents among us to shine. By pure chance, I was ...
One of the biggest trends in recent times, as a direct result of the pandemic, is the concept of working from anywhere. Many of us, of course, have become used to working remotely since March 2020, but with the vaccine ...
One of the biggest TV hits of lockdown has been the Netflix show Call My Agent! It’s a surprise success, perhaps, because it deals with the rarified world of celebrity agents working to get the gigs, shows and films for ...
It might be tempting during the pandemic to focus simply on the business, yet many agents have been turning their attention outwards to see how they can support the community. The acts of kindness and generosity we have heard about ...
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