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Marketing & Social Media

Marketing & Social Media

Guides and tips

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Unlock the power of marketing and social media for your property business with our expert guides and tips. Boost your online presence and reach your target audience effectively.

How to write the perfect blog to attract more vendors and landlords

  • Written by: Steph Rady
As an estate or letting agent, you may already know that having a strong online presence is crucial for success in today's market. A well-crafted blog can be an invaluable tool for attracting and engaging potential vendors and landlords, establishing ...

How to attract landlords to your letting agency

  • Written by: Steph Rady
As the unending attack on landlords continues, many are succumbing to the pressures of increased taxes, interest rates rising, regulations becoming even stricter, and choosing to sell up and leave the market. While this is causing its own set of ...

6 things to consider when moving house before Christmas

  • Written by: EAT & LAT Team
Homeowners and prospective buyers considering a move before Christmas should act quickly to increase their chances of a smooth relocation, as the festive period approaches. Given the surge in house prices over the last two years, inflation and the cost ...

The Do’s & Don’ts When Downsizing

  • Written by: Andrea Fawell
Empty nesters may be considering downsizing their home this September as their children set off to university, whilst other downsizers are opting to save money, lower bills, reduce home maintenance, and increasingly seen post-pandemic, fulfil a desire for a simplified ...

Insight – should estate agents be using TikTok?

  • Written by: Mine Lombard
Images can have the ability to paint a vivid image, but video content can take this to the next level if executed correctly. Photos and text can only convey a limited amount of detail, depending on the skill of the author ...

6 tips for targeting Generation Z renters

  • Written by: Tara Sparrow
The Victorian phrase “as safe as houses” well surmises the security of the housing market as, whether they are buying or renting, people will always need somewhere to live. But whilst the foundations of the property market might be relatively ...

Quick Read Top Tips – 5 best practices for all businesses

  • Written by: Holly Gown
Here is a quick read focusing on 5 things you can check your business is doing while on your tea break. Let’s get started! 1. Do not send your traffic elsewhere When writing blogs or news for your site, including ...

How to Reach More Landlords Part 2 – Using Innovative ‘Feet Up’ Campaign to Win Business

  • Written by: Steph Rady
Independent agent uses innovative ‘feet up’ campaign to win business. An independent letting agency has invited landlords to put their ‘feet up’ and buy a ticket to ‘stress-free property management’ in a bid to drive new business. Let Leeds targeted ...

How to Reach More Landlords Part 1

  • Written by: Craig Vile
I was asked recently, how can an agent generate more landlord leads? Well that got me thinking, firstly, we have to find them - and you know better than anyone that finding landlords is a lot harder than finding vendors, ...

Top tips for creating engaging blog content

  • Written by: Steph Rady
Putting fingers to keyboard to create blogs and articles isn’t always the easiest job for agents, particularly when meetings, viewings and market appraisals will always take priority. However, that’s not to say writing and publishing blogs on your website and ...

Top 5 tips for successful estate agent social media management

  • Written by: Steph Rady
It’s a given these days that your business needs to be on social media. Consumers spend a large portion of their day glued to their phones, scrolling through different social platforms, so if your business doesn’t have a presence it ...

Five top tips for lead generation

  • Written by: Steph Rady
Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to maintaining a successful agency business as it is today. These days, there are a range of new lead generation ...
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